Prada Brand Experience


for University Project

Prada Brand Experience

This project is a code driven interactive brand experience designed to be implemented in a Prada store. The concept behind the project focuses on Prada being ‘embedded into culture’. The visualisation seems completely abstract until glimpses of faces or the essence of something recognisable is seen.

The visualisation uses a Windows based program called VVVV to analyse video input in real-time and generates an abstracted visualisation. Sound and movement within the videos directly inform the visual’s particle field, creating an infinite amount of unique experiences.

  • Thanks To:
    • Dr Indae Hwang
    • Dr Mark Guglielmetti